Summer in the City

Tasked with creating a vibrant identity for a firm-wide summer party in London, I developed a bold, seasonal concept aligned with brand guidelines and full of energy. At its core was a dynamic icon that seamlessly animated between a sun, flower, and the London Eye, capturing the event’s spirit through motion. I also introduced a ticket-inspired design using abstract cut-outs of the icon, adding texture and originality to the invites. Together, these elements created a cohesive and memorable visual experience.